Role Overview

The Senior Paid Media Strategist leads the strategy, execution, and performance of paid acquisition campaigns across multiple client brands, driving measurable growth in pipeline, revenue, and customer acquisition efficiency. This role requires deep expertise across major paid platforms and the ability to translate business objectives into high-performing, scalable campaign strategies.

For highly qualified candidates this role has a clear path to Paid Media Director, with increasing ownership over team leadership, process development, and channel innovation.

Key Responsibilities

Paid Media Strategy & Execution

Develop and execute paid media strategies aligned to client business goals and revenue targets
Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and other key platforms
Design full-funnel strategies across prospecting, retargeting, and conversion optimization
Lead budget allocation decisions to maximize ROAS and CAC efficiency

Campaign Optimization & Performance

Analyze campaign performance and continuously optimize toward KPIs (CPL, CPA, ROAS, pipeline)
Conduct structured testing across creatives, audiences, bidding strategies, and landing pages
Identify scaling opportunities and proactively adjust strategies based on performance trends

Creative & Funnel Strategy

Partner with creative teams to develop high-performing ad concepts, messaging, and offers
Collaborate on landing page strategy and CRO to improve conversion rates
Ensure alignment between ad messaging, user intent, and post-click experience

Analytics & Reporting

Translate performance data into clear, actionable insights for clients and internal teams
Build and maintain dashboards tied to business outcomes, not just platform metrics
Connect paid media performance to CRM and pipeline metrics where possible

Client & Project Leadership

Lead client communication, strategy discussions, and performance reviews
Maintain strong project management practices across multiple accounts (Asana, internal workflows)
Set quality standards and ensure consistent execution across campaigns

Qualifications

Required

5+ years of experience in paid media strategy, ideally in an agency or multi-client environment
Proven track record managing and scaling campaigns across B2B and B2C environments
Experience working across SaaS, ecommerce, and/or multi-location service businesses
Strong analytical mindset with ability to connect marketing performance to revenue outcomes
Excellent communication skills with ability to present strategy and performance to clients
Highly organized with strong attention to detail and low tolerance for poor execution

Tools & Technology

Experience with major paid platforms (Google Ads, Meta, LinkedIn), analytics tools (GA4, Looker Studio), and reporting platforms. Comfortable leveraging AI tools to improve efficiency in research, creative iteration, and optimization while maintaining high-quality strategic output. Project management through Asana.

Application Requirements

Applicants should submit:

Examples of paid media work (campaign strategy, performance reports, or case studies in ENGLISH only)
A short 1–2 minute recording explaining a campaign they scaled successfully, including what worked, what didn’t, and what they would do differently
You can submit those including your resume to epak@advntgy.com

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Senior Paid Media Strategist