Head of Growth & Demand Generation – Social+

About Social+

Social+ is on a mission to help brands and creators own their communities instead of renting them on third-party social platforms. As engagement on traditional social media declines and algorithms become more unpredictable, Social+ empowers enterprises to build curated digital communities directly within their own apps, driving higher engagement, retention, and lifetime value.

For consumer apps, engagement is everything. Social+ is designed to help brands keep users inside their ecosystem rather than losing them to external platforms. By embedding community features within an app, brands can foster deeper interactions, increase user retention, and unlock new monetization opportunities.

We’ve developed a bold, unconventional marketing strategy—now we need an exceptional operator to bring it to life.

The Role

We’re looking for a Head of Growth & Demand Generation who will be responsible for executing high-impact marketing campaigns that drive awareness, engagement, and leads. This role is for someone who thrives in fast-paced, creative, and experimental environments—someone who loves trying non-traditional marketing tactics just as much as the tried-and-true playbooks.

If you’re hungry, hands-on, and biased toward action, this is the perfect opportunity to build something game-changing in the world of app engagement and community ownership.

What You’ll Be Doing

- End-to-End Execution: Take our 12-month strategic marketing plan and bring it to life—fast.

- Guerrilla Marketing & Growth Hacking: Constantly push the boundaries—flash mobs? Pop-up experiences? Attention-grabbing stunts? We’re open to wild ideas.

- Content & Thought Leadership: Drive awareness with a data-backed narrative on why brands must own their communities.

- Event-Led Growth: Plan underground product leader dinners, tech walks, and industry panels—leveraging them for high-value lead gen.

- Dark Social & Unconventional Plays: Experiment with organic pressure tactics—like getting users of top apps to demand community features.

- Paid & Earned Media: Get our message in front of the right people, whether through performance marketing, PR stunts, or influencer partnerships.

- Community-Led Growth: Build our ambassador program to get industry insiders talking about Social+.

- Relentless Iteration & Experimentation: Measure, learn, pivot. Better done than perfect—we prioritize speed & execution over endless planning.

Who You Are:

We don’t care about your degrees. We care about what you’ve built, executed, and scaled before.

✅ You are experienced, yet still ambitious and hands-on. You’ve done this before, but you still crave the challenge of executing at a fast pace. You don’t want to sit back—you want to be in the trenches, making things happen.

✅ You are an execution rockstar. You believe that speed beats perfection. You can ship campaigns fast while keeping a high bar for quality. You make things happen, no excuses.

✅ You are a creative growth hacker. You don’t just follow playbooks—you **create them. You’re always coming up with new ideas to generate awareness and leads.

✅ You have a global mindset. You are comfortable working remotely and across different time zones and cultures. You think big and execute globally.

✅ You are proactive & independent. You don’t wait for direction—you take initiative, problem-solve, and move fast. You create opportunities, not just execute tasks.

✅ You are comfortable with ambiguity. You thrive in a startup-like environment where not everything is structured. You can figure things out on your own and still execute at a high level.

What You Bring:

- 5+ years of experience in growth marketing, demand generation, or brand marketing—ideally in B2B SaaS, community platforms, or consumer tech.

- Proven track record of driving awareness and leads through both conventional & unconventional marketing tactics.

- Experience with field marketing, event-based lead gen, PR & influencer outreach, and paid digital marketing.

- Strong content marketing & storytelling skills—you know how to create narratives that drive engagement.

- Experience in a remote-first, decentralized work environment—you thrive in autonomy and own your outcomes.

- A bias for action—you don’t overthink; you execute, test, and improve.

Why Join Social+?

🚀 Be part of a category-defining company—we’re changing how brands build communities.

🎨 Total creative freedom—bring wild marketing ideas to life with a team that supports experimentation.

🌍 Global, remote-first culture—work with top talent across different countries.

💡 Opportunity to build from the ground up—you’ll play a key role in shaping Social+’s future.

This role is not for someone who wants to follow a traditional marketing playbook. This is for someone who is obsessed with growth, speed, and creativity—who thrives in a fast-moving, decentralized, and ambitious environment.

If that sounds like you, let’s build something legendary together.

Social+ is an equal-opportunity employer and welcomes applications from all qualified individuals regardless of ethnicity, sex, disability, religion/belief, sexual orientation, or age.

Amity

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Head of Growth & Demand Generation