Bluewater Travel, a leading global dive & nature travel agency, is searching for a hands-on, data-driven Head of Performance Marketing to own our digital ad campaigns, email marketing, and conversion funnels.

This is your chance to build world-class marketing systems while working with a team that explores the world's most incredible destinations.

About Bluewater Travel

We're one of the top global dive & nature travel companies, helping divers book adventures to 100+ destinations. Our passionate team loves the ocean and creating unforgettable experiences. We have team members in all 6 continents.

What You'll Own

This is a senior, hands-on role.

Meta & Google Ads

Build and optimize campaigns for leads and bookings
Manage monthly ad budgets and scale what works
Run creative tests (video, UGC, reels, static images)
Improve CPL, CPA, and conversion rates month over month

Own all Search, Performance Max, and YouTube campaigns
Restructure accounts, test keywords, improve Quality Scores
Drive high-intent leads for dive trips and group expeditions

Email Marketing

Segment lists
Build automated flows
Track real revenue impact
Reduce drop-off and re-engage past clients

Conversion Optimization

Collaborate with our design/dev team
Analyze analytics, heatmaps, user behavior
Improve lead form completion rates

Strategy & Reporting

Monthly reporting
Budget planning
Creative brainstorming
Data-driven decisions

What We're Looking For

Required:

✔ 5+ years running Meta & Google Ads, email marketing hands-on
✔ Experience managing significant ad budgets in travel, e-commerce, or lead-gen
✔ Proven improvements in ROAS, CPL, CPA, CTR (with numbers)
✔ Ability to build campaigns from scratch - strategy + execution
✔ Strong analytical thinking
✔ Strong experience with landing page optimization, A/B testing & funnels
✔ Comfortable with autonomy, fast decisions, and startup-style work
✔ Able to attend video meetings during Pacific Time business hours and maintain responsive communication
✔ Fluent English

Bonus Points:

⭐ You’re a certified scuba diver
⭐ You’ve worked in travel, tourism, or adventure brands
⭐ You’re obsessed with data, analytics, and improving ROI

Work Style:

This is a high-ownership, results-driven role. Expect many weeks to be above 40 hours and to stay engaged outside traditional hours when campaigns demand it—launches, optimization sprints, or when issues arise. We move fast and reward performers who do whatever it takes to hit aggressive growth targets.

Why You'll Love This Role

$55K - $85K USD annual compensation (base + performance bonuses, depending on experience & results) plus dive travel perks.
100% remote — live anywhere. No citizenship requirement.
Travel perks to experience destinations firsthand
Work with a small team where your impact is huge
Small team, fast decisions, no bureaucracy
Build marketing for a brand that people genuinely love. We have over 500 five-star reviews on Google.

You’ll produce measurable results. You’ll grow the brand.
You’ll also get to talk about manta rays, safaris, reefs, sharks, dive resorts and liveaboards every week. Life is short, why not do work you actually enjoy?

How to Apply

Every applicant MUST complete our application form.

Apply here: https://forms.gle/Vx5RVJUS9zJaN8Vj8

If you want the role, the form is your chance to shine. Be specific, be honest, be real.

Bluewater Travel

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Head of Performance Marketing (100% Remote) — Bluewater Travel