About Burn 60

Burn 60 isn’t just another fitness studio - it’s a safe space where busy adults come to transform their lives, build strength, and find their confidence. We serve professionals, parents, and everyday people who want more than just a workout. Burn 60 operates on the belief that quality fitness should be personalized, progressive, and deeply supportive.

This is a studio where clients show up because they feel seen, supported, and genuinely cared for. We’ve built a family atmosphere that makes fitness sustainable and enjoyable.

We’re looking for a coach and team member who just gets it. Someone who understands that great coaching is about so much more than programming and cues. It’s about connection, care, and commitment to helping people become the best version of themselves.

The Role

We are looking for a self-directed Part-Time Marketing Manager to own and drive Burn 60's marketing from the ground up. This is not a role that requires constant oversight - you will have access to our brand, our story, and our community, and we trust you to run with it. We stay involved for brand alignment and approvals, but you set the direction and execute.This is an ideal role for someone who loves community-driven brands, thrives in small business environments, and wants to make a real and visible impact.

What You Will Own

Social Media

Oversee and manage the overall social strategy and our coach who currently handles day-to-day social content
Develop and distribute shot lists, ensuring content captures the studio, the coaches, and the energy authentically
Collaborate on monthly content calendar and submit to owners by the first week of each month
Increase posting frequency and consistency across Instagram and other relevant platforms
Ensure content reflects our brand voice and resonates with our community
Monitor follower trends, engagement rates, and content performance weekly
Stay current on platform algorithm updates and adapt content strategy accordingly
Identify and engage with local influencers, micro-creators, and complementary LA businesses for organic partnership opportunities
Strategize around fitness trends, seasonal hooks, and local LA events to maximize reach
Delivery a monthly recap to ensure goals were met for the month

Community Events

Ideate and execute pop-up events and local business collaborations in the LA area (1 signature event per month, some pop-ups throughout the month)
Build relationships with aligned local brands and businesses to co-create experiences that grow our reach
Manage event logistics, promotion, and post-event follow-up

Email Marketing

Build and manage a nurture email series for new leads to guide them from first inquiry to first class
Write and send a current member emails including a monthly newsletter covering milestones, studio updates, programming highlights, and community wins

Brand Growth

Track and report on key marketing metrics and milestones
Identify opportunities to grow our visibility in the local LA market
Maintain consistent brand voice across all channels and touchpoints

What We Are Looking For

2+ years of marketing experience, ideally in fitness, wellness, lifestyle, or a community-driven brand
Proven track record managing social media accounts and growing engagement
Experience with email marketing platforms
Strong writing skills - you can write in a brand voice and make it feel natural
Experience planning and executing local events or brand activations
Highly self-directed - you do not need hand-holding to get things done
LA-based, mostly remote but with availability to be on-site when needed for content, events, and brand moments
Weekend availability as necessary
Genuine interest in health, fitness, and wellness is a plus

What We Offer

$30 - $40 per hour, commensurate with experience
Up to 10 hours per week with flexibility in how you structure your time, as long as it's tracked and reported
Hybrid schedule - work from wherever makes sense, with on-site time for shoots, events, and collaboration
Free gym membership
A chance to make a meaningful impact at a studio that people genuinely love
A supportive, tight-knit team that values your expertise and gives you room to lead

Burn 60 LLC

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Part-Time Marketing Manager