About us

Convertibles is a CRO and Shopify development agency for 8 and 9 figure D2C brands. We've just brought Google and YouTube ads in-house under the same roof, run by our co-founder Clay. He's been doing Google Ads for ecommerce since 2013: built and exited his own brand on Google Ads and CRO, then ran Google and YouTube for brands spending $50k to $500k+ a month on Google alone. The ads book today is around seven brands across the US, UK, EU and Australia, and it's growing.

The role

This is an apprenticeship with a real job attached. You work directly with Clay (x @ecomclay), learn how he runs accounts, and within 90 days you're running the weekly cycle on your first accounts yourself.

The weekly cycle, concretely:

Monday: pull last week's numbers (Google Ads platform side plus the client's attribution tool - Triple Whale, Converge or Northbeam), update the reporting workbook, write the client update, produce the actions list. Exact campaign, exact change, why.
Through the week: make the changes, watch pacing, check feeds and Merchant Center, build new campaigns (Search, Shopping, PMax, YouTube / Demand Gen).
Client calls: sit in first, then run them.

How we work, so you know what you're signing up for

YouTube and Demand Gen are the main event, not a side channel. We take a brand's winning Meta ads, recut them for YouTube, and scale. Accounts have gone from YouTube at 6-12% of media mix to 13-22%, at a return that held for over a year.
Attribution-tool numbers decide YouTube, not platform numbers. If you've only ever judged campaigns on what Google Ads says, you'll learn a different lens.
Everything gets a number. "Performance improved" is not a finding. "NC-CPA went from £38 to £30 on the same spend" is.
AI is part of the workflow. Reporting workbooks, data pulls and first drafts are built with Claude. You don't need to be a developer, but you need to be comfortable working this way.
There's a dev, CRO, QA and design team behind the ads. When a landing page or a feed needs fixing, someone fixes it.

Who fits

2-4 years hands-on in Google Ads for ecommerce. Your hands on the account, not managing someone whose hands are.
You've run Search, Shopping and PMax on real budgets (at least one account at $20k+/month). You've at least touched YouTube or Demand Gen and want to go deep on it.
Comfortable in Google Sheets / Excel. You can look at eight weeks of campaign data and tell me what changed and why.
You know what a Merchant Center disapproval is and how to fix it.
You write clearly in English. You'll be writing to clients by week five.
Curious, direct, not precious about being told you're wrong.

Not a fit: agency account managers who relay what the specialist did. Meta buyers who "also do Google". Anyone who needs the basics explained.

Hours

Full-time, 40h/wk. Your morning overlaps with Clay (he's UTC+8), your afternoon overlaps with UK/EU clients and the US East Coast. Flexible beyond that.

First 90 days

Weeks 1-4: shadow. Pull the data, build the workbooks, sit on every call.
Weeks 5-8: draft the Monday updates and actions lists for two accounts. Clay reviews before they go out.
Weeks 9-12: own the weekly cycle and the check-in call on your first account.

Comp is reviewed at 90 days. The per-account bonus starts when you own an account.

What you get

Direct training from someone who's done this for 13 years, on his own money and then on clients'. A team behind you. A real path: run accounts, then lead the Google / YouTube lane.

How to apply

Keep it short. Answer the questions in the form with numbers, not adjectives. Shortlisted people do a paid 2-3 hour test task, then a call with Clay.

Convertibles

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