Overview

Backed by Craig Zingerline, Growth Minded is a boutique micro-agency focused on helping early stage through growth startups grow. We're looking for a Director of Lifecycle Marketing & Growth Strategy to help us increase our client engagement capacity, as well as work on internal projects. To learn more about Craig, please visit his Growth Mentor profile, or check him out on LinkedIn.

What we do

Clients hire us to help them find, convert, and retain customers. We work from high level strategy down into channel level tactics, and every layer in-between. As a company and team we care deeply about solving the challenging problems our customers face, and typically own major components of the marketing side of their business.

We focus first on growth strategy development, then deliver tactics through a thoughtful, experiment driven approach. Our customers trust us with their business - and we take our work seriously.

The role

We are looking for a talented growth marketing with deep experience running lifecycle marketing programs and building growth strategies. Our ideal candidate has a blend of in-house client-side experience plus agency experience, but candidates with strong lifecycle marketing and growth strategy chops will be considered regardless of exact background.

We care deeply about partnering with hardworking, thoughtful, and intellectually curious individuals who are strong lifecycle marketing experts, have world class growth strategy chops, are talented at writing and content framework development, are strategic thinkers, and who have the ability to go deep into the weeds, helping execute campaigns for our clients.

Strong client facing skills are a must - you must present well, be able to take feedback and think on the fly, and bring thoughtful, actionable work to the company each day.

Job Overview

As the Director of Lifecycle Marketing & Growth Strategy, you will own the growth strategy and execution of lifecycle marketing campaigns across various channels, focusing on customer acquisition, activation, retention, and monetization. You will work closely with client product, marketing, sales, and analytics teams to drive user growth, create scalable strategies, and optimize conversion pathways to help our clients achieve and exceed their growth goals.

Key Responsibilities

- Develop comprehensive lifecycle marketing strategies for clients
- Lead client relationship management, serving as the primary strategic point of contact
- Design and optimize multi-channel customer journeys to maximize engagement, conversion, and retention
- Analyze customer data to identify segmentation opportunities and personalization strategies
- Write, design and implement email marketing campaigns
- Oversee push notification, SMS, and in-app messaging strategies
- Implement automated flows with sophisticated triggers
- Monitor campaign performance, conduct A/B testing, and provide data-driven recommendations
- Set up reports and dashboard on performance
- Monitor and identify deliverability issues, as well as implement both technical and content steps to improve deliverability
- Build strategies around list cleaning and list hygiene
- Ideate and implement ideas on list growth
- Present campaign results and strategic insights to clients with clear ROI measurements
- Stay current with industry trends and emerging technologies in lifecycle marketing
- Develop client proposals and participate in new business pitches

Data-Driven Decision Making:

- Analyze data to understand the effectiveness of growth initiatives, measure KPIs, and make informed decisions.

- Use customer segmentation and cohort analysis to uncover opportunities to increase user engagement and LTV.

Nice to have's include:
- Deep understanding and audit of the client’s current state of growth.

- Design and execute growth strategies that cover the entire customer lifecycle, including acquisition, conversion, retention, and expansion.

- Identify new growth opportunities for our clients through data analysis, customer insights, and market research.

- Rank the opportunities and present evidence as to the order in which execution of the strategy should follow.

- Lead A/B testing initiatives and growth experiments to improve customer acquisition and conversion rates.

- Develop an experimentation framework to quickly validate ideas and scale winning initiatives.

Collaboration and Leadership

- Collaborate with both internal and client teams across marketing, product, and sales to ensure alignment in growth efforts.

- Act as an owner within our small company, doing what it takes to help our clients succeed.

-Ability to diplomatically assess tradeoffs between competing objectives.

Requirements

-Proven experience in a growth role, preferably at a startup or fast-paced environment within an agency.

-Strong understanding of growth metrics and KPIs, including CAC, LTV, churn, and conversion rates.

-Deep experience with lifecycle marketing (email, sms, push)

-Deep experience with one or more of the following platforms: Kit, Hubspot, Salesforce, Klaviyo, Iterable, Customer.io, Google Tag Manager, Google Analytics, etc.

- STRONG copywriting and content skills. Almost everything we do requires great content. We have an in-house editor that you can leverage but you'll need to be leading efforts on content for multiple clients.

- Deep interest and/or experience in leveraging AI tools to boost your productivity. We are a high output company even though we're small in size. We prefer candidates who are already deeply leveraging AI, but at a minimum, you should have the desire to learn new tools to increase your productivity.

-Strong ability to learn as you go.

-Ability to manage multiple projects and priorities in a fast-paced environment.

-Analytical mindset with strong experience using data to drive decision-making.

-Hands-on experience with marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Mixpanel).

-Excellent communication skills and the ability to work cross-functionally.

-Passionate about user experience, data-driven decision making, and continual learning.

-Hardworking, thoughtful, and intellectually curious—a self-starter who values continuous improvement and collaboration.

Why Join Us?

-Be a part of an exciting growth journey at a dynamic company that is in growth mode ourselves.

-Work with a talented, passionate, and collaborative team.

-Enjoy opportunities for professional growth, creativity, and autonomy.

To apply, fill out the form below.

About the role

We're going to offer a strong starting salary with a monthly bonus plan. Benefits are included.

Base Compensation: $85,000 to $100,000 USD or local currency equivalent based on experience in this type of role.

Bonus: Profit share to be reviewed as part of job offer. We're profitable and growing, and profit share potential is high.

Potential for equity in the company will be considered after an initial evaluation period.

Growth Minded

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Director of Lifecycle Marketing & Growth Strategy