Director of Affiliates

Our client, a fast-growing online casino startup preparing for a new market launch, is seeking an experienced Director of Affiliates to take full ownership of affiliate strategy and growth. As one of the first key hires, this is a unique opportunity to shape the foundations of a brand set to stand out through innovation and exceptional player experience.

The successful candidate will bring proven expertise in affiliate marketing within iGaming globally, a strong network of partners, and the commercial acumen to drive measurable acquisition and retention results. This role is ideal for a hands-on, entrepreneurial professional eager to make a direct impact in a startup environment.

Location: Fully Remote

Responsibilities:

As Director of Affiliates, your broad responsibilities will include but are not limited to:

Own the affiliate budget and investment strategy.
Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI.
Build, manage, and nurture strong relationships with key affiliates and media partners.
Negotiate competitive commercial agreements and commission structures to maximise profitability.
Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV.
Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed.
Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space.
Develop forecasting models for acquisition, CPA, revenue share, and player value.
Build reporting frameworks and dashboards to drive data-led decision making.
Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners.
Make commercial recommendations based on performance data and market opportunities.
Establish KPI frameworks for affiliate performance and partner profitability.

Requirements:

Minimum 5+ years’ experience in affiliate management within iGaming, with proven success in the online casino vertical.
Established network of affiliates and media partners across regulated, emerging, and pre-regulated markets.
In-depth understanding of affiliate KPIs, commercial deal structures, and performance optimisation.
Experience launching, scaling, and optimising affiliate programmes across emerging and newly regulated markets.
Strong understanding of market-entry strategies, player acquisition economics, and traffic diversification across multiple jurisdictions.
Strong analytical and commercial mindset, with the ability to combine performance data, player value metrics, and market insights to drive strategic decisions.
Entrepreneurial approach, self-starter mentality, and comfort working in a fast-paced startup environment.
Experience working closely with BI and CRM teams to evaluate traffic quality and long-term player value.
Proven ability to identify and capitalize on new growth opportunities in markets with varying levels of regulatory maturity.
Extensive experience negotiating and managing commercial agreements with a broad range of affiliate and media partners.

This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.

What we offer:

Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.

Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.

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Director of Affiliates