About the Role:
We’re seeking a creative, analytical, and strategic marketing leader to oversee the execution and performance of all marketing initiatives—owning growth strategy across paid, email, SMS, affiliate, and content. You’ll coordinate cross-functional efforts, manage internal and external resources (including our paid media team), and be accountable for marketing-driven revenue growth.
This is a fully remote position, but you must be available during Pacific Standard Time (PST) business hours.
Key Responsibilities:
Own the overall marketing strategy and calendar, ensuring alignment with company goals, brand direction, and revenue targets.
Oversee and manage the performance of our paid media team (Meta, Google Ads, etc.)—providing strategic input, reviewing performance, and identifying opportunities to scale.
Lead and optimize email and SMS marketing via Klaviyo and Postscript, including automated flows, campaigns, segmentation, and reporting.
Oversee and grow our affiliate program using Refersion, managing onboarding, performance tracking, and partner communication.
Monitor and analyze performance data using GA4, Shopify, and related tools, and translate insights into actionable strategy.
Coordinate with creative resources (or create assets if capable) to ensure campaigns are visually compelling and on-brand.
Lead weekly performance reviews and align with leadership on KPIs and strategy.
Collaborate in a remote environment via Slack and other internal tools.
Qualifications:
3+ years in a full-stack or leadership marketing role, ideally with a DTC or lifestyle brand.
Proven experience managing external paid media teams or agencies, with a focus on performance metrics like ROAS, CAC, and LTV.
Hands-on experience with:
Klaviyo (email)
Postscript (SMS)
Refersion (affiliate)
GA4 (analytics)
Shopify (eCommerce)
Slack (internal comms)
Strong strategic thinking with the ability to drive execution across multiple digital channels.
Fluent in English with excellent written and verbal communication skills.
Preferred: Graphic design experience or background managing creative teams.
To Apply:
Please submit the following to the email provided above:
Resume (Required)
Portfolio (if available)
Loom Video (Required) – In your Loom video (3–5 minutes), please address the following:
Introduce yourself and your background. Why are you a strong fit for this role and Solé Bicycles?
Tell us about the brands or businesses where you’ve led marketing. What did you work on, and what results did you help drive?
Share one campaign or marketing initiative you’re most proud of. What was the goal, how did you execute it, and what impact did it have?
Describe your experience with AI tools (.AI) in your marketing workflow. How have you used AI to improve efficiency, generate creative ideas, or optimize performance?
What is your experience with graphic design tools or creative development? Have you personally created assets, or worked closely with a creative team? Please give examples.
State your compensation expectations. Please provide your ideal monthly or annual compensation range for this role.
Why Join Solé?
Solé Bicycles is more than a bike company—it’s a lifestyle brand built on design, adventure, and culture. We offer a fast-paced, creative environment where you'll have the autonomy to experiment, build, and grow. We’re lean, entrepreneurial, and obsessed with quality—from our products to our customer experience.
