Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client is a mobile app growth company that acquires, scales, and builds subscription-based applications. We take a high-touch, value-added approach to growing our portfolio of mobile apps through data-driven marketing and optimization strategies. They are seeking a results-driven Junior Media Buyer to manage and optimize paid advertising campaigns across Meta and TikTok platforms for our subscription-based app portfolio. This role is ideal for someone who thrives in a fast-paced environment and has a passion for mobile app growth and performance marketing.
Key Responsibilities
Campaign Management & Optimization
- Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram) and TikTok
- Optimize campaign performance to achieve target KPIs including CPA, ROAS, CTR, CPM, and CPI
- Conduct A/B testing on ad creatives, audiences, and campaign strategies
- Monitor daily performance metrics and make data-driven optimization decisions
- Scale winning campaigns while maintaining efficiency targets
Performance Analysis & Reporting
- Track and analyze key performance metrics on a daily basis
- Provide regular performance reports with actionable insights and recommendations
- Identify trends, opportunities, and areas for improvement
- Work with Mobile Measurement Partners (MMPs) to track and attribute conversions accurately
Strategy & Collaboration
- Develop audience targeting strategies based on user behavior and subscription funnel data
- Collaborate with creative teams to develop high-performing ad content
- Stay current with platform updates, best practices, and industry trends
- Contribute to overall growth marketing strategy and initiatives
- 1-3 years of hands-on experience managing paid media campaigns on Meta and TikTok platforms
- Familiarity with mobile app marketing, including:
- Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust, or Branch
- Subscription funnel mechanics and optimization
- App install campaigns and user acquisition strategies
- Experience with Shopify or e-commerce platforms
- Strong analytical skills with proven ability to track, interpret, and optimize based on performance metrics (CPA, ROAS, CTR, CPM, CPI)
- Ability to work independently and take ownership of campaigns in a fast-paced environment
- Excellent communication skills with ability to clearly articulate performance insights and recommendations
- Available to work in PST or EST timezone
Preferred Qualifications
- Experience with subscription-based app businesses
- Knowledge of additional advertising platforms (Google UAC, Apple Search Ads)
- Familiarity with creative testing frameworks and methodologies
- Experience working with attribution and analytics tools
- Background in mobile gaming or consumer apps
