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Our client is fast-growing eCommerce marketing agency specialized in helping CPG subscription brands build data-driven customer retention systems that actually move the needle for retention and LTV. Our mission is to increase repeat purchase rates, elevate subscriber take-rate, convert OTP customers into subscribers, and lift cohort LTVs through high-velocity testing and deep data analysis.
Role Overview
We’re seeking a Retention Marketing Manager with hands-on experience driving results for subscription DTC/CPG brands. You’ll lead initiatives to grow, optimize, and retain subscription customers, owning experimentation across digital touchpoints and collaborating cross-functionally to launch and measure high-impact retention strategies.
Key Responsibilities
- Own all aspects of retention testing: manage 3–6 week sprints, prioritize experiments, and drive execution velocity
- Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers
- Design offer and message testing across email, SMS, and onsite
- Create and optimize subscription flows (take-rate, save flows, benefit framing, gifting, etc.)
- Strategize onboarding for new customers and subscribers to maximize LTV
- Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts
- Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights
- Coordinate the rollout of winning experiments with internal and external teams
- Use speed, rigor, and data to solve retention challenges—always striving for faster payback and revenue retention
- 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands
- Proven expertise with subscription platforms —must have deep working knowledge of Stay AI, Recharge, or SKIO (experience with at least one is required; more is a plus)
- Demonstrated success running structured retention experiments across multiple lifecycle touchpoints
- Advanced proficiency with cohort, LTV, payback period, and churn analytics
- Skilled in copywriting and message testing for digital campaigns
- Ability to thrive in a high-speed, test-and-learn environment
- Experience collaborating cross-functionally with CX, product, design, and dev teams
- Strong proficiency in Google Sheets for reporting, data analysis, and building clear retention dashboards
- Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.)
- Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization
- Hands-on with survey tools and customer feedback analysis
- Work from Anywhere
- Competitive Salary
- Flexible Hours
