Market Research Associate

Baymard Institute • Full-time • Remote (United Kingdom of Great Britain and Northern Ireland) • 1w ago

Are you passionate about understanding how real customers shop online? Do you enjoy using quantitative research to uncover insights that help improve the ecommerce user experience?

We’re seeking a full-time, remote Market Research Associate for our company.

Baymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform that serves 2,000+ retailer stores, brands, and agencies across 80+ countries — including 71% of Fortune 500 e-commerce companies. We’re fully distributed, with ~60 team members spanning America and Europe, all committed to advancing ecommerce UX.

What You’ll Do

Your role as a Market Research Associate will be key to our Quant Insights team, and you’ll focus on supporting our quantitative research initiatives. This includes:

Survey & Fieldwork Execution

Programming and QA’ing surveys in Alchemer, including logic, quotas, branching, and redirects.
Coordinating with sample providers on feasibility, LOI/CPI, and setup.
Monitoring soft launches and active fieldwork to identify and resolve data quality or performance issues.
Troubleshooting issues independently.
Survey design and/or analysis as experience allows.

Internal Coordination

Writing and maintaining documentation for different Quant Insights team processes.
Helping refine internal workflows and processes as the program grows.
Collaborating with research, product, operations, and engineering teams on program or individual survey needs.

Your role may gradually expand to include more hands-on research or analysis, program management, or strategic initiatives depending on your interests and Baymard’s needs.

Your Daily Tasks

Your typical day-to-day tasks (80% of the time) will be:

Programming and QA’ing surveys in Alchemer.
Setting up quotas, branching, embedded data, and panel redirects.
Coordinating with sample providers on feasibility, LOI/CPI, and field setup.
Monitoring soft launches and full fieldwork for data quality and performance issues.
Troubleshooting logic errors, redirect mismatches, or sampling issues.
Preparing final datasets and coordinating handoffs with researchers.

The remaining 20% of your time may involve internal discussions, documentation, improvements to processes or workflows, or assisting with new initiatives.

Who You Are

We’re looking for someone who:

Enjoys the technical and operational side of quantitative research.
Takes pride in building error-free surveys and smooth execution.
Is naturally detail-oriented and methodical in their work.
Is comfortable troubleshooting and resolving field issues.
Communicates clearly and asks precise questions when clarifying requirements.
Enjoys cross-functional work and being involved in the early stages of a program.

What You’ll Need

We’re looking for the following qualifications for this role:

1-2 years of hands-on experience programming and managing online surveys (in Alchemer, Qualtrics, SurveyMonkey, or similar).
Comfort with survey logic, respondent quotas, URL parameters, and custom scripting.
Experience working with sample providers, including setting up panel links, redirects, or API integrations.
Ability to monitor and independently diagnose and troubleshoot issues in the field.
Strong communication skills and a disciplined, detail-oriented working style.

You’ll be part of our newly-established Quant Insights team, but will need to work closely with the Research, Product, Engineering, and Commercial Operations teams, making collaboration essential.

Practical Details

Location: This is a remote, full-time position from EU, UK, or IE. (Note: The position requires availability until 7 pm GMT at least two days per week to overlap with the Quant Insights team lead, but generally offers flexibility otherwise.)
Language: We expect you to be fully proficient in written English. Written English is critical to this role, and you will have to submit your application/cover letter in English.
Salary: Based on qualifications.
Start date: As soon as possible.
Travel: Is limited; expect only 1-2 weeks of travel each year (often only in connection with the company-wide meetup).
Company: Learn more about Baymard’s work culture and values here. Also, consider signing up for a free Baymard account to explore our product.

How to Apply

If you’re interested in this position, please apply by sending all of the following documents:

A cover letter written in English (PDF format; 1-2 pages) describing how you fit the role and qualifications. (Required.)
A CV/resume (PDF format) or a link to your LinkedIn profile. (Required.)

Send the above to quant2026@baymard.com.
(All applications and materials are treated confidentially.)

Deadline is January 5th, 2026 (end of day).

Sincerely,

Cassandra Galante, Quant Insights Lead at Baymard Institute

Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a 1-year access to a Baymard Core plan (normally $2,388/year).

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