Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
We’re looking for a Head of Growth / Marketing to own and scale our clients' end-to-end growth strategy. This role is highly strategic and hands-on, ideal for someone who understands performance marketing, creative strategy, and brand growth—and knows how to turn data into action.
You’ll be responsible for driving customer acquisition, managing paid media and sponsorships, and aligning marketing initiatives with the broader product and company direction. This is a leadership role with direct impact on revenue and brand expansion.
Key Responsibilities
- Growth & Performance Marketing
- Own and manage paid advertising efforts, with a strong focus on Facebook/Meta Ads.
- Ideate, test, and scale high-performing ad concepts across channels.
- Ensure a consistent pipeline of creative assets for ongoing and future campaigns.
- Manage ad accounts, budgets, and performance optimization.
- Brand & Partnerships
- Manage brand sponsorships and YouTube long-form review partnerships.
- Identify, negotiate, and oversee influencer and creator collaborations.
- Ensure brand messaging and positioning are consistent across paid and organic channels.
- Strategy & Alignment
- Align marketing strategy with product roadmap and overall company objectives.
- Translate business goals into clear acquisition, retention, and brand growth plans.
- Analyze performance metrics and adjust strategy based on insights and trends.
- Team & Operations
- Manage and coordinate virtual assistants supporting marketing execution.
- Oversee influencer outreach workflows and ensure timely execution.
- Build scalable systems and processes to support growth.
- Proven experience leading growth or marketing for DTC or consumer brands for over 4-5 years
- Strong understanding of consumer behavior, particularly in male-focused products (travel, luggage, lifestyle, or similar categories).
- Deep expertise in Facebook/Meta advertising, from creative strategy to optimization.
- Experience managing influencers, sponsorships, and content-driven growth channels.
- Comfortable working autonomously in a fast-paced, performance-driven environment.
- Strong analytical mindset with the ability to connect marketing performance to revenue.
Aditional notes
- Open to candidates based in Asia
- Async-friendly role with some overlap with US working hours
- Base salary: USD $2,500 – $3,500/month
- Performance-based bonuses, such as ROAS-based incentives or profit-sharing
- Fully remote, flexible work environment
- High ownership and direct influence on company growth
