As the Growth Marketing Manager, you’ll be responsible for executing and optimizing demand generation programs that drive high-quality inbound pipeline. You’re a strong, hands-on operator who loves turning strategy into action, running campaigns end-to-end, and improving performance through testing, iteration, and data. You’re comfortable owning channels and campaigns, measuring what matters, and working closely with sales to make sure marketing efforts actually translate into pipeline and revenue. You thrive in scrappy environments where clarity, judgment, and execution matter more than headcount or big budgets. You want real ownership, clear accountability, and the opportunity to grow into broader marketing leadership as the business scales.
This role is ideal if you’re ready to take meaningful ownership of growth programs, sharpen your strategic instincts, and help build a demand engine that actually works.
THE IMPACT YOU’LL HAVE
Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders
Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget
Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales
Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists
Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership
Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up
Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through
Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel
Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations
Contribute insights and recommendations to improve demand generation performance as the business grows
Experiment intelligently, starting digital-first and expanding into new channels when data supports it.
IDEALLY YOU’LL HAVE
We don't expect people joining our team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly can be taught, and we're excited to help you learn and grow.
To succeed in this role, it’ll help if you have:
3–5 years of hands-on experience in growth marketing, demand generation, orperformance marketing in a B2B SaaS environment
Proven experience executing campaigns that contribute meaningfully to inbound pipeline
Hands-on experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
Experience supporting or executing account-based marketing programs
Strong analytical skills and comfort measuring performance beyond vanity metrics
Experience with marketing automation and CRMs, particularly Salesforce and/or Pardot
Comfort experimenting with new tools and acquisition models (AI-assisted content, automation, personalization) and learning quickly from results
A scrappy, owner mindset — you’re comfortable being the person who does the work
Solid design and messaging judgment, even if you’re not a designer by trade
Strong cross-functional collaboration skills, especially with sales
Motivation to grow into broader ownership and leadership as the marketing function scales
WHY THIS ROLE IS DIFFERENT
You’ll have real ownership over growth programs that directly impact pipeline and revenue
Inbound demand generation is mission-critical here, not a side project
You’ll work closely with sales and senior marketing leadership with clear goals and accountability
This is a chance to build durable growth skills and grow into broader responsibility over time
Salary Band: $85,000 to $110,000 (depending on experience and location)
WHY US
Here, you get an opportunity to be a vital part of an agile team of thinkers and doers collaborating to change a multi-trillion dollar industry. We offer meaningful equity, a competitive salary, top-tier medical, dental, and vision insurance, flexible work hours, and vacation time.
