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Our client is looking for a Senior Creative Strategist who goes beyond ideation and takes full ownership of creative performance. This role is not about simply writing scripts — it’s about developing winning concepts, guiding execution, and ensuring results.
You will act as the creative lead across assigned brands, responsible for turning insights into high-performing ads, aligning cross-functional teams, and continuously improving output through data and iteration.
This is a hands-on, high-impact role suited for someone who thrives in fast-paced DTC environments and understands how to balance creativity with performance marketing principles.
Core Responsibilities
Creative Strategy & Execution
- Develop high-performing ad concepts and scripts rooted in deep customer research (48 scripts/month)
- Translate insights into clear creative direction for editors, creators, and stakeholders
- Produce multiple creative variations, including hooks and iterations of top-performing ads
- Ensure all creative output aligns with performance goals and brand positioning
Performance Ownership
- Analyze ad performance regularly and identify winning patterns and opportunities
- Optimize creative strategy based on key metrics such as CTR, ROAS, and engagement
- Continuously iterate on concepts to improve results and scale winning creatives
- Maintain a strong feedback loop between performance data and creative output
Creative Planning & Direction
- Build clear, structured creative plans across campaigns and brands
- Define priorities, timelines, and deliverables with strong attention to detail
- Guide the selection of creators, actors, and formats based on performance insights
- Ensure all stakeholders understand the strategy, goals, and execution plan
Cross-Functional Leadership
- Act as the central point of alignment between creative, account, and production teams
- Provide clear, actionable feedback on all creative outputs
- Communicate strategy, insights, and performance updates effectively
- Ensure consistent execution across all deliverables and channels
What success looks like
- Thinks in terms of angles, hooks, and customer psychology
- Has a track record of creating ads that scale and perform
- Combines analytical thinking with creative execution
- Moves fast, iterates quickly, and thrives in high-performance environments
- Takes initiative and leads without waiting for direction
- Obsessed with improving performance, not just producing content
Success Metrics
- Consistent production of high-performing ad creatives
- Improved performance across key KPIs (CTR, ROAS, conversion rate)
- Strong iteration cycles driven by testing and insights
- Clear alignment across teams with minimal execution gaps
- Timely delivery of creative assets and campaigns
- Proven experience as a Creative Strategist in DTC or eCommerce environments
- Strong background in performance marketing, especially paid social (Meta/TikTok)
- Experience working directly with ad performance data and translating insights into creative direction
- Ability to develop structured testing frameworks and iterate quickly
- Excellent communication skills with the ability to lead and align teams
- Strong understanding of consumer psychology, messaging, and conversion principles
- High level of ownership and accountability for results
Ideal Candidate
- Thinks in terms of angles, hooks, and customer psychology
- Has a track record of creating ads that scale and perform
- Combines analytical thinking with creative execution
- Moves fast, iterates quickly, and thrives in high-performance environments
- Takes initiative and leads without waiting for direction
- Obsessed with improving performance, not just producing content
- Each brand consistently has top-performing creatives driving results
- Creative strategy directly influences performance growth
- Teams operate with clarity and alignment under your direction
- Continuous testing and iteration lead to measurable improvements
- Strong impact on overall marketing performance and scalability
- Compensation USD 5-6k/month
