Product Content Marketing Manager

Smarttel Plus Oü • Full-time • Remote • 8h ago

In this role you will:

You’re more than a content creator - you’re a product evangelist and growth hacker at heart. You're excited about crafting data‑infused narratives that turn features into advocates. In your world: webinars, blogs, podcasts, and LinkedIn carousels are experiments. SEO means real leads. Product insights inform story structure. You're eager to translate complex SaaS dashboards into language users trust.

You thrive in:

B2B SaaS or AI environments
Product-led growth (PLG) strategies
Long-form and short-form content formats
Working in English and native-level German

???? What You'll Be Owning (Day to Day):

Content Strategy & Execution

Develop a content calendar driving PLG funnel: blogs, case studies, whitepapers, webinars, and onboarding content.
Work closely with our Product and UX teams to shape launch messaging, feature teardowns, or internal tutorials.
Produce at least two SEO-optimised long‑form articles per week, based on SEO agency briefs.
Design and oversee formats like podcast scripts, presentation decks, short‑form video or carousel content.

Content Distribution & Experimentation

Lead multichannel distribution: especially LinkedIn, YouTube, company newsletter, and targeted influencer outreach.
Convert flagship pieces (e.g. a whitepaper) into modular LinkedIn posts, webinar slides, and social clips.
Test and optimise new channels/ formats - for example turning blog posts into short Instagram stories with engagement tracking.
Track performance metrics (e.g. MQLs per article, lead form drop-offs, webinar attendance, activation signals) and run content-driven A/B tests.

Community & Network Building

Build and maintain partnerships with micro‑influencers, guest experts, and industry bloggers to raise credibility and content reach.
Facilitate short expert interviews, panel webinars, or collaborative blog series as part of an industry "Network of Experts".

We’re looking for a person who has:

Essential (hard) skills:

2+ years in content marketing/content management in B2B SaaS or tech; proven content case study portfolio required.
Demonstrated SEO experience: keyword research, on‑page optimization.
Proficiency in multiple content formats (video, long‑form articles, talks, webinars, decks).
Ability to write compelling copy in English and German.
Harbour a product mindset: You can explain a complex feature set and write content to drive PLG metrics (e.g. trial → activation).
Have contributed to PLG flywheels - helping turn passive readers into active users.
Familiarity with engagement & analytics tools: Google Analytics, CRM (preferable Hubspot), Optimizely.

Essential (soft) strengths:

Highly detail-oriented - every fact in your content is verifiable.
Strong project management - you coordinate content deadlines, campaigns and feedback loops.
Creative and experimental - willing to ideate new content formats or channel tests.
Collaborative - able to sync with Product, Sales, Customer Success and Design teams.

Some nice-to-have skills:

Hands-on experience working in or writing about AI tools/machine learning in a B2B context.
A/B testing/CRO tools experience.

Why Apifonica?

Remote or Hybrid work. We're flexible about when and where we work
Learning and development. Out teams plan out courses for each member and we cover expenses.
Great career and competitive salary. You'll become part of an international team, learn from the best and grow as a professional.
Last but not least, you'll enjoy the inspiring and fun atmosphere we have;)

About us

Apifonica is an Estonian company with its headquarters in Tallinn and offices in Poland, Germany (Tenios brand), Italy, Latvia. We offer intelligent cloud solutions and develop software solutions for communication services for businesses in Europe.

Apifonica is a highload cloud communications platform that allows companies to automate their conversations with customers. Apifonica is a fully customisable solution for automation of communication in HR, sales and customer support. This automation is tailored to the customer’s goals as our experts analyse your workflows and we customise our platform to fit your project: from basic automation of voice & text notifications to complex solutions fully integrated with your IT system featuring AI-powered voicebot, smart reporting and workflow automation.
Among our customers are such big brands as Ergo (Germany), Huawei (Germany), Decathlon (Poland), LPP (Poland), Sportsalliance (Netherlands), 4F (Poland), SkyEng (Cyprus), Jeronimo Martins (Poland) and others.
More about Apifonica: www.apifonica.com
More about Tenios: https://www.tenios.de/