Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
About Our Clients
Our client is a global seafood supply and manufacturing company specializing in premium shrimp products distributed to international markets, particularly the United States. Their operations span ASC- and BAP-certified farms across Indonesia, Vietnam, India, and Ecuador, with headquarters in Charleston, South Carolina and operational presence in Surabaya, Indonesia.
The company is entering a critical brand transformation phase. While Indonesian shrimp products have historically faced perception challenges in the U.S. market, the company sees a significant opportunity to reposition and elevate the category through modern storytelling, strategic marketing, and strong digital brand-building.
They are looking for a highly entrepreneurial Head of Marketing & Brand Growth who thrives in ambiguity, can build from zero-to-one, and is excited to experiment, execute, iterate, and scale. This is not a traditional corporate marketing role. The ideal candidate is someone who has previously helped build a startup, challenger brand, DTC business, or emerging company from the ground up.
Initially, a major focus will be leading social media and brand presence, but the long-term scope extends far beyond content management into brand positioning, audience growth, strategic marketing initiatives, and market perception transformation.
Responsibilities
- Build and execute overall marketing and brand growth strategy focused on reshaping the perception of Indonesian shrimp products in the global market.
- Lead the company’s social media strategy across Instagram and LinkedIn with a strong emphasis on storytelling, authority-building, and audience engagement.
- Develop bold, creative, and experimental marketing initiatives designed to increase brand awareness and industry credibility.
- Create and test new content formats, campaign ideas, and growth strategies with a high level of ownership and adaptability.
- Manage and mentor an internal creative team consisting of videographers, editors, and a content planner.
- Work closely with leadership to define brand messaging, positioning, and go-to-market communication strategies.
- Translate complex operational and seafood manufacturing processes into compelling and educational content for international audiences.
- Analyze social media, audience, and campaign performance data to continuously improve growth and engagement metrics.
- Identify strategic opportunities for partnerships, industry visibility, employer branding, and thought leadership.
- Operate with a startup mentality — moving quickly, solving problems independently, and iterating aggressively when strategies do not work.
- Willingness to travel across Southeast Asia for farm visits, content production, market initiatives, and regional business collaboration.
- Based in Surabaya or willing to work in a hybrid arrangement (required to work onsite in Surabaya approximately 3 days per month; travel expenses covered).
- 10+ years of experience in marketing, brand growth, social media leadership, or growth-focused roles.
- Proven experience building brands, communities, or marketing functions from scratch, ideally within startups, challenger brands, DTC businesses, or fast-growth companies.
- Strong understanding of content-driven marketing, organic growth strategy, and audience psychology.
- Experience leading creative teams and overseeing content production workflows.
- Comfortable operating in fast-changing and ambiguous environments with minimal structure.
- Demonstrated ability to generate ideas independently and execute them end-to-end.
- Excellent English communication skills, both written and verbal.
- Strong strategic thinking combined with hands-on execution ability.
Ideal Candidate Profile
- Entrepreneurial and highly resourceful.
- Comfortable taking risks and testing unconventional ideas.
- Persistent and resilient when campaigns or strategies fail.
- Strong ownership mentality with a bias toward action.
- Understands both branding and performance/growth mechanics.
- Naturally curious about consumer perception, storytelling, and culture-building.
- Competitive salary package based on experience and strategic capability.
- Opportunity to build and shape the marketing function of a globally operating company.
- Direct exposure to international markets and leadership stakeholders.
- High-autonomy role with substantial room for creativity, experimentation, and impact.
