Ability to create, manage, and optimize ad campaigns on platforms like:

Google (Search, Display, YouTube ads)
Facebook / Instagram
Linkedin
TikTok

Key abilities:

Keyword research
Audience targeting
Budget management
A/B testing
Cost-per-lead optimization

Lead Generation Strategy

Building landing pages that convert
Creating strong calls-to-action (CTAs)
Funnel planning (ad → landing page → form → follow-up)
Tracking phone calls & form submissions

Goal: Turn clicks into actual inquiries.

Copywriting & Messaging

Writing compelling ad headlines
Clear value propositions
Persuasive landing page content
Understanding buyer psychology

Good copy directly affects conversion rates.

Data & Analytics

Must know how to read and act on data.

Common tools:

Google Analytics
Google Ads Manager
Meta Ads Manager

Key metrics:

Cost per lead (CPL)
Conversion rate
Click-through rate (CTR)
Return on ad spend (ROAS)

SEO Knowledge (Search Engine

Optimization)

Keyword research
On-page optimization
Basic technical SEO
Local SEO (especially for service businesses)
knows how to use Wix SEO

This helps generate inbound traffic without paying for every click.

Basic Technical Skills

Understanding tracking pixels
CRM integration
Email automation setup
Website builders (WordPress, Webflow, etc.)

They don't need to be a developer - but must understand how systems connect.

Strategic Thinking

Understanding target audiences
Competitor research
Offer positioning
Scaling winning campaigns

This separates beginners from high-level marketers.

Budget & ROI Management

A strong digital marketer:

Controls ad spend
Tests small before scaling
Focuses on profitability, not vanity metrics

Campaign Strategy & Planning

Define campaign goals (leads, sales, traffic, bookings)
Identify target audiences
Conduct competitor research
Choose the right advertising platforms
Allocate budget strategically

2 Ad Platform Management

Create, launch, and manage campaigns on platforms such as:

Google Ads (Search, Display, YouTube)
Facebook & Instagram (Meta Ads Manager)
Linkedin Ads

• TikTok Ads

Responsibilities include:

Campaign setup
Keyword research
Audience targeting
Bid strategy selection /

Ad Creation & Copywriting

Write compelling headlines and descriptions
Develop ad creatives (images, videos, graphics)
Create strong calls-to-action (CTAs)
Align messaging with landing pages

Conversion Tracking & Technical

Setup

Install tracking pixels
Set up conversion tracking
Configure event tracking (form fills, calls, purchases)
Integrate with CRM systems

Without tracking, optimization isn't possible.

Optimization & Performance

Monitoring

Daily/weekly review of:

Click-through rate (CTR)
Cost per click (CPC)
Cost per lead (CPL)
Conversion rate
Return on ad spend (ROAS)

They:

Pause underperforming ads
Adjust bids
Test new creatives
Improve targeting
Scale profitable campaigns

Test headlines
Test audiences
Test landing pages
Test offers
Analyze results and iterate

Continuous testing improves ROI.

Reporting & Communication

Provide performance reports
Explain ROl and metrics clearly
Make recommendations for scaling or adjusting campaigns
Forecast future performance

Budget & ROI Responsibility

Ensure ad spend generates profit
Prevent overspending
Scale campaigns responsibly

Their main KPI is usually:

Generate the highest number of quality leads or sales at the lowest possible cost.

Part-time jobs

Digital Marketing and advertising Specialist