Alfiansyah Roiy

Skills

Key Accounts Management |Sales & Lead Generation | CRM (Odoo, HubSpot) | Email Marketing | Data-Driven Customer Acquisition

About

I am a Sales & Business Development professional with over 20 years of experience in FMCG and Modern Trade, driving growth through strategic account management, distribution excellence, and data-driven sales execution.

Throughout my career, I have successfully managed key retail partners such as Indomaret, Indogrosir, Lottemart, and Yogya, achieving strong sales performance and sustainable market expansion. My expertise includes negotiating trading terms, optimizing promotional strategies, and leading cross-functional teams to deliver measurable business results.

Recently certified in Digital Marketing and Social Media Strategy from HubSpot Academy, I combine traditional sales leadership with modern digital tools to strengthen brand presence and accelerate business growth. I am passionate about integrating digital strategies with FMCG sales to create value and long-term partnerships in a competitive retail landscape.