Jihanira Sharmila

Skills

Brand Strategy
Creative Direction
Content Strategy
Social Media Strategy
Digital Marketing
Campaign Planning
Brand Storytelling
Creative Concept Development
Social Media Management
Instagram Marketing
TikTok Marketing
Community Building
Fanbase Management
Partnership Strategy
Brand Collaboration
Sponsorship Proposal
Pitch Deck Development
Event Marketing
Entertainment Marketing
Music Marketing
Artist Branding
Merchandise Strategy
Product Marketing
KOL Management
Influencer Marketing
Media Outreach
Public Relations
Copywriting
Caption Writing
Content Production
Photoshoot Direction
Photography
Stage Photography
Visual Direction
Creative Brief Development
Vendor Management
Project Management
Team Coordination
Marketing Communication
Integrated Marketing Communication
Audience Engagement
Market Research
Competitor Analysis
Google Analytics

About

Creative Director and Brand Strategy Lead with experience in music, entertainment, events, lifestyle communities, merchandise, and digital campaigns. Skilled in developing end-to-end creative direction, brand storytelling, social media strategy, content production, community building, partnership proposals, and campaign execution.

Currently leading creative and brand initiatives for Nidji, including album campaigns, live performance positioning, merchandise strategy, fanbase/community development, brand collaborations, and digital content ecosystems. Previously handled content and social media strategy for major creative industry IPs and events, including IdeaFest, with experience in campaign planning, speaker/program communication, KOL coordination, and audience engagement.

Strong in translating brand identity into practical campaigns, decks, visual concepts, social media content, partnership packages, and offline-online activations. Experienced working with artists, creative teams, vendors, brands, media partners, communities, and internal stakeholders.