Skills
Core Strengths
-Leadership, Brand Strategy, Marketing Strategy, and Creative
Thinking
-360° Marketing expertise (ATL, BTL, Digital)
-Marketing & Content Skills
-Copywriting, Content Creation, Social Media Management
-E-Commerce Marketing & Ads: Shopee, Tokopedia, Lazada, TikTok Shop
-SEO/SEM, Meta Ads, Google Ads
Brand & Product Experience
-Brand Building and Go-To-Market (GTM) Strategy
-Product R&D and OEM Supplier Collaboration
-KOL Partnerships and Community Engagement
Tools & Platforms (Including but not limited)
-Google Apps: Docs, Sheets, Slides, Drive, Analytics
-META Ads, Social Media Ads, E-commerce Ads
-Canva, CapCut, Wondershare Filmora
-Kledo Finance App, Shopify, Buffer
-TikTok Creative Center, Kalodata
-Microsoft Office, Meta Business Suite
-ChatGPT, Gemini AI, OBS Studio
About
I began my career in storytelling and media—writing TV scripts for TRANS7 and publishing 50+ articles for GNFI—before transitioning into 360° marketing at PT Instrumen Musik Bersama, where I managed four brands, developed content and ads, handled B2B materials, and oversaw 50+ consignment stores. I later elevated Trijee Sportswear’s digital presence by shifting to video-first content, launching engaging campaigns, and expanding offline distribution into 20+ new stores, contributing to a 40% revenue increase in six months. Most recently, as Head of Marketing at Basicnest Skincare, I led full-scope brand development, product R&D with PT Cosmax Indonesia, GTM strategy, content and KOL initiatives, team leadership, and e-commerce ecosystem growth. Across all roles, I combine creative storytelling, strategic marketing, and leadership to build brands and drive measurable business impact.
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