Skills
Content Creation, Copywriting, Research, Marketing, Social Media, AI Prompting
About
Psychology graduate from Universitas Indonesia with a foundation in understanding human behavior, now channeling that insight into a career in copywriting and content strategy. My background allows me to craft narratives that connect with audiences while supporting brand objectives. Experienced in writing copy for digital campaigns, creating social media content, and contributing visual assets through basic design and photography. I also conduct market research and A/B testing to ensure that every piece of content is both creative and effective. I’m especially drawn to the intersection of aesthetics, storytelling, and culture, and I aim to bring this perspective into roles where content can spark connection and create impact.