Skills
Social Media Management: Content planning, scheduling, and optimization across TikTok, Instagram, Facebook, and X
Content Strategy & Ideation: Developing creative and data-driven content concepts aligned with brand objectives
Analytics & Performance Tracking: TikTok Analytics, Instagram Insights, Meta Business Suite, Google Analytics
Influencer & KOL Management: Identifying, approaching, negotiating, and maintaining partnerships with influencers
Copywriting & Visual Communication: Writing engaging captions and content aligned with brand voice
Tools & Software: Microsoft Word, PowerPoint, Excel, Canva, CapCut, Meta Business Suite, Google Workspace
Community Engagement: Audience interaction, comment management, and building online brand presence
About
Social Media Specialist with 4 years of experience in managing and growing brand social media accounts. Skilled in developing relevant content concepts, building strategic influencer partnerships, and analyzing performance to create effective, data-driven strategies that consistently boost engagement, brand awareness, and account growth.
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