About the Role
Woliba is searching for a data-obsessed, creative, and analytical Performance Marketing Specialist to drive customer acquisition through high-ROI paid campaigns. You will work closely with our Growth and Content teams to execute, optimize, and scale our performance marketing across Meta, Google, LinkedIn, and more.
We’re growing fast and need someone who knows how to test quickly, spend wisely, and win consistently.
Key Responsibilities
- Manage day-to-day execution of paid acquisition campaigns (Meta, Google, LinkedIn)
- Design, test, and optimize ad creative, landing pages, copy, and offers
- Improve funnel performance from first click through MQL/SQL handoff
- Collaborate with growth, content, and product to align ads with customer journeys
- Own and report on KPIs like CTR, CPC, ROAS, CAC, LTV, and lead quality
- Continuously experiment with new ad formats, targeting, and emerging channels
- Conduct competitive analysis and audience research
You Might Be a Fit If You:
- Have 3–5 years of experience running paid campaigns (preferably for B2B SaaS, HR tech, or health/wellness products)
- Have a strong command of Meta Ads, Google Ads, and LinkedIn Ads
- Are proficient in analytics tools (GA4, Looker Studio, or equivalent)
- Can write or edit effective ad copy and guide visual creatives
- Understand full-funnel strategy from TOFU to conversion
- Are both analytical and creative, and love uncovering insights from data
- Are results-driven and thrive in a startup or high-growth environment
Bonus Points
- Experience scaling ad budgets efficiently from <$5K/month to >$20K/month
- Familiar with retargeting flows and ad-based lifecycle marketing
- Experience in B2B verticals such as HR software, wellness tech, or coaching
- Familiar with tools like Notion, Pipedrive, Brevo, Webflow, or Canva
- Have managed paid campaigns for a product-led growth company
What You’ll Get
- A high-impact role in a fast-growing startup where your work directly drives growth
- Room to test, iterate, and scale your own playbooks
- Collaborative team with strong growth, product, and content functions
- Competitive salary + performance bonuses
- Flexible remote work and wellness-focused benefit
