Senior Product Marketing Manager - Conversion (Remote)

Circuit Routing Limited • Full-time • Remote • 1w ago

🌏 Located remotely (must live in UTC-5 to UTC+2 time zones to apply)

💸 Salary £95,000 + Equity + Performance Bonus

👋 Reporting to Fernando Lopez, Marketing Director

👯 Working in the Marketing Team

Are you an experienced Senior Product Marketing Manager who knows how to turn great products into compelling stories that drive results?

If you know how to translate product value into clear, persuasive marketing that gets people to click, sign up, and upgrade—we’d love to hear from you.

This role is all about connecting product and market. You’ll own the conversion journey—from first impression to paid upgrade—crafting messaging, campaigns, and landing pages that show the right people exactly why our product is worth paying for.

It’s a high-impact, hands-on role where you’ll think like a marketer, write like a copywriter, and work closely with product, design, and performance teams to bring it all together.

If this sounds like you, and you’re looking to join a fully remote, independent, and profitable company with a friendly, experienced team, keep reading. If you’re a pragmatist who thrives on autonomy, takes ownership, and wants to make a real impact, we think you’ll feel right at home here.

Want to know more?

We are fully remote

Our Co-founders are in different countries, and our team is spread across Europe, Brazil, and Canada. We don’t have an office!

Flexible, asynchronous working

It gives us task flexibility and work-life balance. Minimal meetings allow you to focus on deep work and get things done.

Profitable. Independent. Long-Term Focus.

We're a profitable company with a strong foundation. We operate independently, prioritizing long-term success and innovation.

Benefits

Equity options for everyone (vested over 5 years)
Annual company performance bonus
£2000 every three years for a new laptop
£500 a year for new home office gear
32 days of paid holiday per year
£1000 a year for fitness, wellness, and/or mental health
Annual company meet-up in 5-star locations
£1000/year for smaller, self-organized team meetups
Enhanced parental leave (16 weeks full pay, up to 52 weeks in total)

💫 There is so much more to tell you, but we can’t fit it all here! Check out our Public Handbook and Careers Page to see if we are right for you.

Your Role (What you’ll be doing)

As one of two Product Marketing Managers on the team, you’ll take full ownership of customer conversion—from first impression to paid upgrade—crafting messaging, content, and experiences that move users to action.

You’ll work closely with our engagement-focused PMM to make sure the full customer journey feels joined-up and cohesive. Together, you’ll shape how we position the product, tell our story, and drive growth at every stage.

You’ll also:

Lead the strategy, content, and performance of our product landing pages
Write and test high-impact copy across paid channels, CTAs, and onboarding flows
Use data, A/B tests, and funnel insights to improve conversion across the buying journey
Manage our presence on review platforms and app stores—ensuring messaging is sharp and up to date
Support sales with collateral that clearly communicates value and helps close deals!
Run upgrade campaigns and create targeted messaging to deepen product adoption

What you won’t be doing

Covering the entire product marketing lifecycle. Your focus will be on conversion—from first impression to paid upgrade—while working closely with our engagement-focused PMM, who owns the post-acquisition journey. You'll collaborate daily, share research, give feedback on each other’s work, and together shape how we tell our product story from start to finish.
Having lots of meetings. Expect ~one meeting per week.
Working to unrealistic deadlines. We optimize for long-term progress, not burnout!
Managing people. While you’ll share knowledge, give feedback, and manage your own projects, this is a hands-on individual contributor role.
Working in a silo. You’ll be a big part of a small team that values cross-functional collaboration.

We’d love to hear from you if you:

Have extensive experience in product marketing in B2B SaaS or tech
Are a strong writer with a portfolio of copy that drives actions—landing pages, CTA’s, and ads
Are experienced with A/B testing and comfortable using tools like GA, Hotjar, or Unbounce
Think analytically, using data to guide decisions without getting lost in it!
Understand conversion psychology and how to design user journeys that persuade
Love the idea of owning projects from brief to execution—and iterating to improve results
Instinctively know when to take your time - and when to get things done quickly
Come up with alternative ideas that accomplish goals with less complexity
Are based in UTC-5 to UTC+2 time zones
Can speak and write in English fluently (and persuasively!)

About us (How we started, and how it’s going)

We are a fully remote, independent, and profitable company made up of experienced, talented people. We hire globally across time zones from UTC -5 to UTC +2 and currently have people based in Europe, South America, and Canada.

Back in 2017, we saw an issue with last-mile delivery - it was too complicated and stressful for drivers. Circuit started a mission to change that by choosing to develop an app that put the driver, and their customers, first.

We were astounded by the response we received. Within our first year, we had almost 1,000 customers, $100k in ARR, and a team consisting of our two co-founders, Jack and Pol. With a lean team of ~50, we’ve grown to $25M ARR, helping over 100,000 drivers deliver more than 1 billion packages worldwide—about 20 every second

Hiring Process

Our hiring process for this role has five stages, and usually takes ~three weeks for the whole process. At every step, you will have the opportunity to ask questions of your own and make sure that we are the right choice for you. Each meeting will be via video call.

1️⃣ Meet Sadie ☕

You’ll have a 45-minute video call with our Director of Talent Acquisition, Sadie. She will tell you more about Circuit and our culture, and ask questions to help her get to know you and how you like to work.

2️⃣ Meet the hiring manager

You’ll have a video call with the hiring manager, Fernando (Marketing Director) that will last around 45 minutes. He will give you more insight into the role, and chat to you about your skills and experience.

3️⃣ Take-home assignment

At this stage, we will send you a brief for a take-home assignment designed to help us see how you approach a challenge. It should take you 6 to 8 hours, and we’ll pay you for your time 💵

4️⃣ Assignment follow-up and feedback

This time, you’ll hop on a call with Fernando and Chloe (PMM — Engagement) to chat about your assignment. It’s also a nice opportunity for you to meet some more of the folks you’ll be working closely with 😊

5️⃣ Meet the CEO

And lastly, you’ll meet our Founder and CEO, Jack. He’ll ask you a few questions about your experience, and you’ll be able to ask questions of your own, too. This call usually lasts around 30 minutes.

💫 Offer!

We invite you to join our team.

🌿 If you need us to make any adjustments to our interview process, or if there is any way I can make you more comfortable for our first call, please let me know. Sadie

✨ Visit our Careers Page to find out more about how we work and life at Circuit