The purpose of this role is to develop go-to-market strategy that encompasses the product vision, positioning, pricing and promotion with a focus on increasing market awareness and contribute to product and technology strategy.
Job Description:
TheSenior Director, CRM & Loyalty Partnerships willbuild and managemultipleAlliancepartnerships,supportingthego to marketfor CRM and Loyalty solutions. This rolewill report totheSVPAlliancePartner Leadandwillorganize, team,andoriginateopportunities with new or existing customers toacceleratecustomer acquisitionand market penetration overallTheindividualwillwork closely with leadership to develop aquantifiablemarket expansion plan and willbe responsible foridentifyingcustomer portfoliojoint Alliance partner teaming,accelerating inboundopportunity origination,bringing Merkle customer opportunities to the Alliance partner, awillcoordinate and overseethe alignment of Alliance Partner and Merkle business representatives toonpipelineopportunities.Closely workingwith sales and client teams,this rolewill support and lead relationships with the assignedAlliancepartners.
Well versed and current on the leading offerings, various marketing technologies,market trends, andsolutions
Supportthe Partner alliance to higher levels of maturity across the Merkle Alliance Partner framework: Sales, Marketing, Enablement, Joint Initiatives, Delivery
This role will play a key part in driving wins at the most strategic accounts to support the success of our alliance program.
Experience and/or relationships with partners such as:Braze, Iterable, Zeta, Message Gears, Cordial
Theannualbase salary range for this position is ($136,000-$219,650).Placement within the salary rangeis based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Short-term and long-term disability insurance,
•At least 15paid holidays per year,
• Paid sickand safeleave, and
Dentsualsocomplieswithapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policies. For more information regardingdentsubenefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-Remote #LI-MS3
Location:
USA - Remote - Maryland
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
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