Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
We’re looking for a Content Strategist to own and scale our entire content ecosystem across YouTube, short-form social, paid advertising, and email.
This is a strategy + execution role working directly with the founder. You’ll take complex U.S. tax and financial concepts and turn them into clear, engaging, and conversion-driven content that builds trust and drives client acquisition.
You don’t need to be a CPA—but you do need to confidently write about topics like S-corp elections, tax strategies, and wealth planning without heavy guidance.
Key Responsibilities
YouTube (Long-Form)
- Develop and manage a 90-day content strategy and editorial calendar
- Research and script video concepts around U.S. tax strategy and financial planning
- Write full-length scripts optimized for retention and watch time
- Create SEO-optimized titles, descriptions, and video structure (chapters)
- Analyze performance (CTR, CPM, retention) and iterate based on data
Short-Form Content (TikTok / Reels / Shorts)
- Ideate and script high-performing short-form content (30–90 seconds)
- Repurpose long-form content into short-form formats
- Build systems for consistent, high-volume output (10–20 pieces per week)
- Write strong hooks, captions, and CTAs tailored to each platform
- Stay on top of trends in finance and business content
Paid Advertising (Meta / Google)
- Write direct-response ad copy for high-net-worth audiences
- Develop VSL scripts and ad concepts
- Create and optimize landing page copy aligned with campaigns
- Run A/B tests and ensure consistent messaging across funnels
Email & Newsletter
- Write a weekly newsletter for lead nurturing and client engagement
- Build and optimize automated email sequences
- Repurpose video content into email-native formats
- Maintain a consistent brand voice across all communications
- 3+ years of content strategy experience in financial services, fintech, or professional advisory
- Proven ability to write clearly and authoritatively about complex U.S. tax or financial topics
- Experience managing or contributing to a YouTube channel with meaningful scale (10K+ subscribers or similar)
- Hands-on experience writing paid ad copy for Meta and/or Google
- Strong, independent command of written English (publication-ready quality)
- Experience with analytics tools (YouTube Studio, Meta Ads Manager, Google Analytics, email platforms)
- Solid understanding of SEO and keyword research tools (Ahrefs, SEMrush, or similar)
- Self-directed and comfortable working asynchronously with a U.S.-based founder
Preferred Qualifications
- Experience creating content around U.S. tax strategy, S-corps, real estate investing, or high-net-worth financial planning
- Familiarity with CRM and marketing tools such as GoHighLevel, HubSpot, or similar
- Background in writing VSLs, webinar scripts, or long-form direct-response content
- USD Salary.
- Ability to work remotely.
