Marketing Assistant

Aeolidia • Remote (United States of America) • 7h ago

The Marketing Assistant will help keep our sales pipeline healthy and organize, produce, and implement content based on our established direction and ideas. This is a part time contract position that has potential to become a full time salaried position if revenue increases due to our marketing efforts.

A Day in the Life

The Marketing Assistant will work remotely for about ten to twenty hours a week. You will work closely with Arianne, Aeolidia’s founder, to implement the marketing strategy and free her time to work on the business rather than in it.

You will check in with potential clients over email daily, to move them through our sales funnel. You will organize and implement our post-project flow, to get feedback from clients and perhaps help them move on to retainer work.

You will help book Arianne’s schedule with online and in-person events, coordinating topics and sending details to organizers. Our Team Assistant will help you with scheduling tasks and travel details.

You will maintain and improve our marketing funnel, assisting with the newsletter, blog, and collaborations with networking partners.

We have a backlog of nearly endless ideas for content, and you will be responsible for organizing, scheduling, and getting in touch with collaborators to turn this into blog posts, portfolio case studies, and social media posts.

Tasks may include:

Sales funnel

Reviewing all new leads and nurturing them over email to schedule initial sales calls
Following up with clients over email post-project to get feedback, testimonials, and retainer calls scheduled
Refining, organizing, and creating SOPs for sales & marketing work

Networking & Events

Organizing our networking list and continuing outreach
Reaching out to networking colleagues with co-marketing ideas
Coordinating with networking partners to pitch and manage events
Managing Arianne’s events & appearances calendar
Researching new events, companies, and ideas as requested
Gathering exhibitor and buyer info for trade shows and conferences
Admin tasks to set up webinars and other events
Creating and adjusting slides for webinars

Content Marketing

Preparing and scheduling newsletters
Cleaning our mailing list
Pulling lists of clients from our CRM and email provider to send email campaigns to
Organizing content ideas and creating an editorial calendar
Overseeing content calendar and enlisting our team to write & publish blog posts
Repurposing existing content across channels
Implementing identified SEO improvements
Adding new portfolio posts, tools, resources, and webinars to our site
Light social media posting and followups
Checking marketing stats for trends
Preparing images and copy for posts and ads
Creating clips from videos to use in marketing
Managing and creating new content upgrades: forms, landing pages, tags, email delivery
Managing paid ads