Role Summary
Movn Health is seeking a strategic, full-funnel Manager, Telehealth Marketing to lead our patient acquisition and retention engine. This role is responsible for optimizing how prospective patients discover, engage with, and commit to Movn's virtual cardiac rehab programand how they stay activated throughout the course of care. You'll design lifecycle marketing campaigns that span inbound interest, outbound activation, and long-term retention, while managing a virtual enrollment team that converts high-intent leads.
This role blends healthcare marketing, enrollment operations, and patient relationship management. The ideal candidate has deep telehealth marketing experience, is fluent in multichannel engagement, understands the nuances of agent vs. AI-based outreach, and thrives in startup environments. Experience in cardiovascular care, remote patient monitoring, or chronic condition engagement is a major plus.
Primary Responsibilities
Full Lifecycle Marketing Strategy
- Own and optimize the full patient journey: from first outreach through post-enrollment engagement
- Design and deploy targeted multichannel marketing campaigns (SMS, phone, email) to convert leads and retain patients
- Create behavioral-based journeys for different stages: newly referred, recently enrolled, low adherence, or at-risk of churn
- Collaborate with care managers to understand engagement patterns and develop messaging for reactivation or motivation
- Use surveys, appointment attendance, and biometric data to trigger personalized nudges and reminders
- Ensure lifecycle messaging is compliant, brand-aligned, and clinically supportive
Enrollment Team Leadership (Live Channel Conversion)
- Lead and coach a team of inbound/outbound enrollment agents
- Ensure agents are aligned to campaign timing and act as an extension of your marketing funnel
- Refine scripts based on objections, campaign data, and patient tone
- Track agent performance daily to maintain and improve call volumes, conversion rates and performance
- Maintain high call-to-book and show rates through coaching and SOPs
- Align availability with patient preferences and clinic operating hours for efficient scheduling
Retention Strategy & Post-Enrollment Support
- Create onboarding sequences to keep newly enrolled patients engaged through their first few sessions
- Design win-back flows for patients who are inactive, missed sessions, or stopped responding
- Collaborate with clinical and operational teams to personalize outreach based on health risk factors (e.g., missed BP logs, low exercise minutes)
- Work with the content team to ensure ongoing educational engagement throughout the patient journey
- Own NPS survey campaigns and feedback loops for program improvement
Agentic AI & Workflow Automation
- Partner with product and engineering to build AI-driven workflows (e.g., chatbot triage, automated check-ins, smart reminders)
- Determine optimal handoff points between agentic flows and human intervention
- Continuously monitor and compare automation performance to human-led conversions and retention
- Identify automation opportunities to reduce manual load while increasing outreach frequency and precision
Analytics, Reporting & Optimization
- Monitor performance dashboards daily to assess enrollment velocity, retention drop-offs, and campaign ROI
- Analyze conversion rates by lead source, segment, message type, and agent vs. automation
- Conduct A/B testing to iterate on subject lines, CTA timing, and messaging tone
- Produce regular reports with actionable recommendations for cross-functional teams
