StackAdapt’s Verticals and Performance Team focuses on developing and leading strategic business technology initiatives in order to strengthen our suite of programmatic adtech and martech solutions. We collaborate across Product, Engineering, Sales, and Analytics to design innovative solutions that push the boundaries of programmatic advertising.
The Technical Analyst will work on projects and partnerships that will accelerate the development of performance and measurement advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy - offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions.
We are open to candidates located in the Greater Toronto Area for this position. Candidates in the GTA may be expected to come into the office occasionally.
What You'll Be Doing:
- Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions.
- Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on performance and measurement initiatives.
- Troubleshoot technical issues (e.g. reporting discrepancies, data pipeline bugs) by analyzing datasets and working with technical teams to identify root issues and establish a path to resolution.
- Assist in designing and running experiments to validate hypotheses that drive measurable improvements in marketing performance.
- Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization.
- Track performance OKRs (e.g. data QA benchmarks, measurement accuracy, lower-funnel KPIs) and help communicate impact to internal stakeholders.
- Provide hands-on support with ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research.
